SCHA President

Annie is founder and principal at Gioia Strategies Consulting, LLC. Prior to founding Gioia Strategies, Annie was a professional community organizer with the Gamaliel Foundation, and Political Director at the North Bay Organizing Project. Annie has over 15 years of experience as a community organizer, trainer, and campaign consultant. She has worked with diverse communities across the globe to build deep democracy at the intersection of social and environmental justice.

SCHA Vice President

Mitcho’s history, education, and resume in the herb world is a long and storied one. He’s Professor of Potions at Grendel Gravenstein’s School for Witches and Wizards, for starters :)

We can’t sum up his awesomeness in this excerpt, you are just going to have to click “Read More” and dive in!

SCHE Director

A former member, intern, and then grower for the SCHE, BJ became the Director of the Herb Exchange in 2014. She enjoys connecting plants and people, whether it be farmers to makers, or in educating interns on the various aspects of growing medicinal herbs, dry room protocol, and quality control of medicinal herbs for the market place.

Bottom line for BJ is the community whose relationships are based in our individual and collective regard for our plant relatives.

SCHA Secretary

Adam Hyde, a Sonoma County native, has nurtured a profound kinship with nature from a young age. While his family preferred the indoors, Adam found solace and connection outdoors, often cradled by the roses and shrubs around his home. This early bond with the natural world set the foundation for his lifelong dedication to herbalism.

SCHA Education Coordinator / Social Media / Website / Events

Eleni Nicholas Deitz has had a love affair with the Herb Association since 2018 when she started interning at the Herb Exchange.

She is a Initiated Diviner, a ritual and ceremony curator, a wanna be folklorist, a website designer and she wears many hats at SCHA..

SCHA Treasurer

Mechele Foley is a dedicated holistic health practitioner based in Sonoma County, where she has resided since 2002. With a passion for fostering inner growth and wellness, Mechele provides a nurturing environment for hearts to blossom. As a skilled massage therapist and health coach, she offers a range of services aimed at promoting physical, emotional, and spiritual well-being.